Orchard Prime Retail Space Sees Strong Take-up in 1Q2024, Central Area Rents Up 0.2% q-o-q

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In the heart of Singapore’s bustling Central Area, the Orchard Road retail precinct continues to be a magnet for businesses seeking prime retail spaces. The first quarter of 2024 has seen a robust uptake of such spaces, driving demand and signaling positive growth in the retail sector. Additionally, rental rates in the Central Area have exhibited a slight uptick, indicating resilience and stability in the market despite ongoing economic challenges.

Strong Take-up in Orchard Road Retail Spaces

The allure of Orchard Road remains unparalleled, with its vibrant mix of shopping malls, luxury boutiques, and bustling foot traffic. Retailers are keenly aware of the strategic advantages of securing a presence in this iconic location, and the first quarter of 2024 has witnessed a surge in the uptake of prime retail spaces.

Demand from Diverse Retailers

From flagship stores of international brands to local boutiques and specialty shops, the demand for retail spaces along Orchard Road comes from a diverse range of retailers. This diversity reflects the dynamic nature of the precinct and its ability to cater to various consumer preferences and market niches.

Attraction of Tourist Footfall

Orchard Road’s popularity among tourists further enhances its appeal to retailers. With its proximity to major hotels, attractions, and transportation hubs, businesses operating in this area benefit from a steady stream of both local and international visitors, translating into increased sales and brand exposure.

Shift Towards Experiential Retail

In response to changing consumer behaviors and preferences, retailers are increasingly focusing on providing unique and immersive experiences to shoppers. This trend has led to a reimagining of retail spaces along Orchard Road, with an emphasis on creating engaging environments that go beyond traditional shopping.

Central Area Rents Show Marginal Increase

Alongside the buoyant activity in Orchard Road, rental rates in the broader Central Area have edged up slightly in the first quarter of 2024.

Stability Amidst Economic Uncertainty

Despite ongoing economic challenges, including global supply chain disruptions and geopolitical tensions, the Central Area rental market has demonstrated resilience. This stability is attributed to Singapore’s status as a regional business hub and its reputation for political stability and robust regulatory frameworks.

Factors Driving Rental Growth

Several factors contribute to the marginal increase in rental rates within the Central Area. These include sustained demand from businesses seeking prestigious addresses, limited availability of prime commercial spaces, and prudent fiscal policies supporting economic recovery.

Outlook for the Remainder of 2024

Looking ahead, market observers remain cautiously optimistic about the outlook for Singapore’s retail and commercial property sectors. While challenges persist, including evolving consumer trends and geopolitical dynamics, the underlying fundamentals of the economy remain sound, providing a solid foundation for continued growth and resilience.


  1. What makes Orchard Road a prime location for retail businesses? Orchard Road’s strategic location, vibrant atmosphere, and proximity to tourist attractions make it highly desirable for retail businesses seeking maximum exposure and foot traffic.
  2. How have rental rates in the Central Area fared amid economic challenges? Despite economic uncertainties, rental rates in the Central Area have shown resilience, experiencing a marginal increase in the first quarter of 2024.
  3. What factors contribute to the demand for retail spaces along Orchard Road? Diverse consumer demographics, strong tourist footfall, and the trend towards experiential retail experiences are key factors driving demand for retail spaces in Orchard Road.
  4. Why are businesses increasingly focusing on experiential retail concepts? Changing consumer preferences favor unique and immersive shopping experiences, prompting businesses to innovate and differentiate themselves through experiential retail offerings.
  5. What role does Singapore’s economic stability play in attracting businesses to the Central Area? Singapore’s reputation for political stability, robust regulatory frameworks, and strategic location as a regional business hub make it an attractive destination for businesses seeking a conducive environment for growth and investment.
  6. What is the outlook for Singapore’s retail and commercial property sectors for the remainder of 2024? Market observers maintain a cautiously optimistic outlook, citing Singapore’s strong economic fundamentals and resilience as key factors supporting continued growth in the retail and commercial property sectors.


The first quarter of 2024 has seen a vibrant and dynamic retail landscape in Orchard Road, with strong demand for prime retail spaces driving activity in the Central Area. Despite global economic uncertainties, Singapore’s retail and commercial property sectors demonstrate resilience and stability, fueled by strategic advantages and sound fundamentals. Looking ahead, the outlook remains positive, underscoring the enduring appeal and potential of Singapore’s premier shopping district and commercial hub.